27 Oct 2014
We know that motorcyclists have always been a breed apart. This shows in their stronger zest for life and a greater need for the powerful emotions that come through biking. All bikers have tales to tell and BMW Motorrad has created a new narrative for 2015 onwards – ‘Make Life a Ride’. The brainchild of the President of BMW Motorrad, Stephen Schaller, the ‘Make Life a Ride’ concept has inspired a wave of the most technically advanced and functionally competent new models to inspire and excite motorcyclists worldwide.