Legal Notice

Legal Notice

CW Motorcyclesis authorised and regulated by the Financial Conduct Authority. We act as a credit broker not a lender. We can introduce you to a limited number of lenders who may be able to offer you finance facilities for your purchase. We will only introduce you to these lenders. We may receive a commission payment from the finance provider if you decide to enter into an agreement with them. You may be able to obtain finance for your purchase from other lenders and you are encouraged to seek alternative quotations. If you would like to know how we handle complaints, please ask for a copy of our complaints handling process. You can also find information about referring a complaint to the Financial Ombudsman Service (FOS) at financialombudsman.org.uk.

CW Motorcycles Privacy Policy


This is the privacy policy of CW Motorcycles Limited.

This privacy policy applies to personal information we hold about individuals. 

We take the privacy of your personal information very seriously and will only use your personal information in accordance with the current data protection law in the UK and this privacy policy.

How do we receive your information?

We may receive information about you:

  • when you contact us directly or via our website, whether to apply for one of our products or services or to make an enquiry or other request,
  • when you make an enquiry to BMW (UK) Limited which is passed to us as one of their fully authorised dealers
  • occasionally from other third parties who may lawfully pass to us information about you.

Using your information

We may use your information (which we receive from you or third parties or learn from the way you use our products or services) for a variety of purposes, including:

  • to provide or manage any information, products and services you have asked for,
  • to help us identify you when you contact us,
  • for general administration purposes,
  • to help us improve the quality of our products and services,
  • to help us detect and prevent fraud and money laundering,
  • to help us recover debts,
  • to carry out analysis and customer profiling, and
  • to identify other products and services which might be of interest to you and to inform you about our products and services (please see below).
  • We may share your information for any of these purposes with:
  • our service providers and agents who perform services on our behalf, such as credit card processors and data management firms.

We may share your information for any of these purposes with:

  • if we have been asked to provide information for legal or regulatory purposes,
  • in relation to existing or future legal proceedings,
  • in the process of selling one or more of our businesses or to anyone to whom we may transfer our rights under any customer agreement we have with you,
  • for the purpose of preventing fraud/loss, for example to fraud prevention agencies.
  • If one of these organisations is outside of the European Economic Area we will make sure they agree to apply the same level of protection of your information as we are required to apply in the UK.
  • A Guide on how BMW Financial Services and Credit Reference and Fraud Prevention Agencies will use your data if you apply for finance from BMW Financial Services can be found in Terms and Conditions


Informing you about our products and services

We may use your information to contact you with news on our products and services. We retain the right to pass on your information to BMW so that they may contact you for product and service satisfaction survey purposes and to contact you with information on BMW cars and motorcycles and MINI cars and other products and services (provided by them, their other group companies or our carefully selected business partners) which may be of interest to you and occasionally for market research purposes.

CW Motorcycles, BMW and these other parties, may contact you by post and phone and, if you give your prior agreement to do so, by email, SMS and other electronic means.

The range of products and services offered by us and BMW include: 


  • motor related products and services, including (amongst other things) vehicle finance, leasing and ancillary insurances, vehicle accessories, vehicle emergency service, vehicle warranties and motor insurance, and
  • personal finance products, including (amongst other things) savings accounts, a credit card and insurance.

BMW group companies trading in the UK include BMW (UK) Limited, BMW Financial Services (GB) Limited and Alphabet (GB) Limited and their group brands include BMW, MINI, BMW Financial Services, MINI Financial Services, BMW Motorrad, Alphera Financial Services and Alphabet. Some of the products mentioned above are provided by selected business partners including UK Insurance Limited (BMW and MINI Motor, Home and Travel Insurance), American Express (BMW and MINI credit card) and Newcastle Building Society (BMW and MINI savings products).

You can opt out of receiving marketing communications from CW Motorcycles by calling us on 01305 269370 or by writing to us.  You can opt out of receiving marketing communications from BMW on their vehicles and other products and services by at any time by calling them on free phone 0800 561 0666, or writing to them at BMW Customer Information Service, Europa House, Bartley Way, Hook, RG27 9UF.

You can also contact them at the above address or telephone number if you have previously asked not to receive marketing communications but would now like to hear from them with news on BMW, MINI or BMW Motorrad vehicles and other products and services.

We will only send you marketing communications by email or other electronic means if you give us your agreement to do so. For example, we may inform you when inviting you to provide your email address that by providing your email address you will be indicating your agreement to receive marketing emails. If you give us your agreement and subsequently wish to opt out you can do so by clicking the unsubscribe link which we include on all our marketing emails or you can contact us at any time at the address or telephone number above.

Our Website

We try to keep our website secure. However you recognise when providing your information to us through our website or when you send us or ask us to send you any of your confidential information by email, that the internet and email communications over the internet may not be secure. We cannot be responsible for any loss or unauthorised interception of information transmitted via the internet which is beyond our control.

Our website may contain links to other websites outside of our group. Our privacy policy only applies to our website. We are not responsible for the content, privacy or security of other websites.

Providing information to us

If you give us information on behalf of someone else, you confirm to us that you have their permission to do so and that they are aware of the contents of this privacy policy and do not have any objection to our processing their information in accordance with this policy.

You are responsible for informing us of any change in your details, such as a change of address. You have a right to ask us to correct any inaccuracies in the information we hold about you.

You have a right to ask what information we hold about you. You may contact us at the address below for these purposes.

If you are under 16 please do not provide us with any personal information unless you have the permission of your parent or guardian to do so.

Telephone calls to us may be recorded and/or monitored for training purposes.

Contact us

You can contact us in relation to this privacy policy by writing to us at CW Motorcycles Limited, 11, Great Western Industrial Centre, Dorchester, Dorset DT1 1RD.


CW Motorcycles - Treating Customers Fairly

CW Motorcycles Limited is firmly wedded to the principle of Treating Customers Fairly. In the event of dissatisafaction with any aspect of our service please contact our Managing Director, David Wyndham, either by email dave@cwmotorcycles.co.uk or by writing to him at CW Motorcycles, 11, Great Western Industrial estate, Dorchester DT1 1RD. 

CW Motorcycles' company data

CW Motorcycles Limited is a company registered in England and Wales with company number 4126821 and has its offices at 11, Great Western Industrial estate, Dorchester DT1 1RD. The directors are DC Wyndham and RM Wyndham.

Legal Disclaimer

All content of this website is the intellectual property of CW Motorcycles Limited except for certain elements which may be either Copyright BMW UK Limited or in the case of third party companies and organisations connected by links from this website the property of those companies and organisations. Reproduction, distribution or transmission by any means without the prior permission is prohibited. All rights reserved.

Authorised use of BMW material 

CW Motorcycles is a fully authorised dealership of BMW (UK) Limited and provides information and products on behalf of BMW, including financial service products. Further information on BMW and BMW Financial Services and the Credit Reference Agencies that may be used during our contact on your behalf with BMW Financial Services may be found in the following paragraphs.

BMW Company Information

BMW (UK) Limited  is a company registered in England and Wales with company number 1378137 and has its offices at Ellesfield Avenue, Bracknell, RG12 8TA. BMW (UK) Limited can be contacted by sending an email to customer.information@bmw.co.uk or by calling customer service (from within the UK) on 0870 50 50 160. The VAT number is GB584451913.

BMW Legal Disclaimer

The BMW logo is a registered trademark of BMW AG. BMW UK has made every effort to ensure the accuracy of the information contained in this site but does not accept liability for any errors or omissions. This applies in particular where third party data is accessed through this site. Your attention is drawn to the separate terms and conditions displayed by 3rd party suppliers at their respective pages.

The models illustrated on this site show the specifications for the UK market. In part they include optional equipment and accessories not fitted as standard. According to the specific requirements of other markets, alterations in models, standard and optional equipment, as described in the text and illustrations may occur. For precise information on model features, the exact level of equipment, and in the case of approved used BMWs, current mileage details, please contact your BMW Dealer. Design, equipment and mileage are all subject to change.

A guide on how BMW Financial Services and credit reference and fraud prevention agencies use your personal data when you apply for finance from BMW Financial Services

This guide covers the following subject areas:

  • What we do when you apply to us for finance
  • What we do when you have a finance agreement with us
  • What the Credit Reference and Fraud Prevention Agencies will do

What we do when you apply to us for finance

a) We may check our own records and search at credit reference agencies and fraud prevention agencies for information, including credit details, on you and, if you have one, your financial associates (a financial associate is a person with whom you have, or have had, joint personal financial arrangements such as joint accounts or have made joint credit applications, for example a spouse or partner), other members of your family and if you are an owner, director or partner in a small business, your business.

b) We may pass information that is supplied to us to credit reference agencies and fraud prevention agencies. As well as the information you provide directly to us or to the dealer, we may receive information about you from our other group companies and carefully selected business partners who provide products and services under one of our brands and occasionally from other third parties who may lawfully pass to us information about you.

c) If you have any financial associates, we may link and record information about you both in our own records and at credit reference agencies and we, and others, will take their information into account. We may take both your and their information into account in future applications by either or both of you and continue this linking until your agreement ends and one of you notifies us that you are no longer linked. So you must be sure that you have their agreement to disclose information about them.

d) We may obtain references and make enquiries about you from other persons and organisations. If we require any guarantee or other security in relation to your obligations under any proposed agreement, we may provide information about your application to the person you wish to provide the guarantee or other security.

e) If you give us false or inaccurate information and we suspect or identify fraud, we will record this and may also pass this information to fraud prevention agencies and other organisations involved in crime and fraud prevention.

f) With the information that we obtain we will:

  • Assess your application for credit;
  • Check details on applications for credit and credit related or other facilities;
  • Verify your identity and the identity of your spouse, partner or other directors / partners if applicable; and/or
  • Undertake checks for the prevention and detection of fraud and/or money laundering.
  • We may use scoring methods to assess this application and to verify your identity.
  • Manage your personal and/or business account (if you have one) with ourselves,
  • Undertake periodical statistical analysis or testing to ensure the accuracy of existing and future products and services,
  • Any or all of these processes may be automated.
  • Undertake market research.

What the Credit Reference and Fraud Prevention Agencies will do

a) They will place a search footprint on your credit file whenever they receive a search from us. We will make a search when you apply for credit from us and we may also make searches during the period of any agreement you hold with us. If the search was for a credit application they will place a search footprint on your file whether or not your application proceeds and the record of that search (but not the name of the organisation that carried it out) may be seen by other organisations when you apply for credit in the future.

b) They will link together your records and those of anyone that you have advised is your financial associate, including previous and subsequent names of you and any financial associates. Links between financial associates will remain on your and their files until such time as you and your financial associate successfully files for a disassociation with the credit reference agencies.

c) They will supply to us:

  • Credit information such as previous applications and the conduct of accounts in your name and of your associates and/or your business accounts
  • Public information such as County Court Judgements and bankruptcies
  • Electoral Register information; and
  • Fraud prevention information

d) If you have an agreement with us, credit reference agencies will record the details that we supply to them on your agreement and how you manage it. If you borrow and do not repay in full and on time, credit reference agencies will record the outstanding debt.

e) Records shared with credit reference agencies remain on file for 6 years after they are closed, whether settled by you or defaulted.

f) The information which we, other organisations and fraud prevention agencies provide to the credit reference and fraud prevention agencies about you, your financial associates and your business (if you have one) may be supplied by credit reference and fraud prevention agencies to other organisations and used by them and us to:

  • Prevent fraud and money laundering by, for example, checking details on applications for credit and credit related or other facilities; checking details on proposals and claims for all types of insurance; checking details of job applications and employees
  • Verify your identity if you or your financial associate applies for other facilities including all types of insurance applications and claims
  • Assist other organisations to make decisions on credit and credit related services or other facilities, about you, your partner, other members of your household or your business
  • Trace your whereabouts and recover debts that you owe
  • Manage credit and credit related accounts and other facilities; and
  • Undertake statistical analysis and system testing.

g) Law enforcement agencies may also access and use this information.

h) We and other organisations may access and use from other countries the information recorded by fraud prevention agencies.

You can contact the Credit Reference Agencies currently operating in the UK. The information they hold may not be the same so it is worth contacting them all. They will charge you a small statutory fee.

Call Credit Consumer Services Team
PO Box 491
(or call 0870 060 1414)

Equifax plc
Credit File Advice Centre
PO Box 3001
(or call 0870 010 0583 or log on to www.myequifax.co.uk)

Experian Consumer Help Service
PO Box 8000
NG80 7WF
(or call 0870 241 6212 or log on to www.experian.co.uk)

Please contact us at BMW Customer Information Services, Europa House, Bartley Way, Hook, Hampshire RG27 9UF or call us on 0800 561 0666 if you want to receive details of the relevant Fraud Prevention Agencies.

*Please note this guide does not apply to the use of your data if you apply for the BMW or MINI credit card. The BMW and MINI credit card is provided by American Express and details of how your data will be used will be provided when you apply for the card.